The Tour

Follow the Book Signing Tour

The H.E.A.R.T. message is traveling across Florida. Join Danise P. Frere Pirrus at a city near you. Additional cities, venues, and dates will be announced soon.

Details Coming Soon

St. Petersburg

Florida

Date
Sunday, September 27, 2026
Time
To Be Announced
Venue
To Be Announced
Details Coming Soon

West Palm Beach

Florida

Date
Sunday, October 18, 2026
Time
To Be Announced
Venue
To Be Announced
Front cover of The Customer Is the HEART of Your Business by Danise P. Frere Pirrus
The Book

Discover the H.E.A.R.T. Framework

The Customer Is the HEART of Your Business lays out five principles for owners, leaders, and teams who want service and hospitality to become their advantage.

  • H
    Hear Your Customer

    Listen first — to what is said and to what is felt.

  • E
    Exceed Expectations

    Go beyond the transaction and deliver something memorable.

  • A
    Act with Excellence

    Consistency and care in every detail, every time.

  • R
    Retain Through Relationships

    Loyalty is built person to person, not campaign to campaign.

  • T
    Transform Every Experience

    Turn ordinary moments into the reason people come back.

Author Danise P. Frere Pirrus, founder of Elevate CX Coaching
The Author

Meet Danise P. Frere Pirrus

Danise P. Frere Pirrus is an author, customer experience advocate, entrepreneur, speaker, and coach committed to helping businesses, churches, leaders, and organizations create experiences in which people feel heard, seen, respected, and valued.

AuthorCX CoachSpeakerFounder, Elevate CX
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Get Your Signed Copy

$19.97 per signed copy, personally signed by Danise and shipped to you. Ships to the address you provide at checkout.

Total$19.97

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FAQ

Frequently Asked Questions

The next tour stop is Orlando, Florida on Saturday, September 26, 2026 at 6:00 PM at New Hope Church in Orlando, 1102 26th Street, Orlando, FL 32805 — right after the Zero Divorce State of the Union.

St. Petersburg is set for Sunday, September 27, 2026 and West Palm Beach for Sunday, October 18, 2026. Time and venue details for both are coming soon — join the tour update list and we'll let you know first.

Yes. You can order your copy directly on this page through secure checkout, while supplies last.

Business owners, entrepreneurs, church and ministry leaders, and anyone on a customer-facing team who wants service and hospitality to become a real strength.

It's the approach Danise P. Frere Pirrus teaches for creating experiences in which people feel heard, seen, respected, and valued.

Copies of The Customer Is the HEART of Your Business are $19.97, and shipping details are collected at checkout.

Your shipping address is collected securely at checkout, and your order is shipped to that address.

Yes. Choose your quantity in the order form before continuing to secure checkout.