Elevate CXBook Launch &
Birthday Soirée
An evening with Danise P. Frere Pirrus
Celebrating the launch of The Customer Is the HEART of Your Business — stories, signing, and the service philosophy behind lasting customer loyalty.
The Customer Is the HEART of Your Business
How exceptional customer service and genuine hospitality build trust, loyalty, and lasting relationships — written for owners, leaders, and teams who want service to become their advantage.
- Why customers stay — and why they quietly leave
- Hospitality as a business strategy, not a soft skill
- Turning complaints into lifelong loyalty
- Building a service culture your team believes in
Danise P. Frere Pirrus
Danise is a customer experience coach, speaker, and the founder of Elevate CX Coaching. She helps business owners turn everyday service moments into the reason customers come back.
Drawing on years of hands-on work with restaurants, retailers, and service businesses, she writes and teaches with one conviction: the customer is not a transaction — the customer is the heart.
How the Night Unfolds
August 27 • Doors at 7:00 PM
Welcome & Reception
Event open with light music and conversation.
Author Presentation
Danise reads selected passages from the book.
Live Q&A
Ask your toughest customer service questions.
Book Signing
Reveal
Photos & Mingle
Conclusion
What Readers Are Saying
Danise put words to something our team felt but couldn't name. Service is culture.
Practical, warm, and immediately usable. We changed three things the next morning.
The customer is the heart — that line reframed how we hire and train.
Save Your Seat — Free
August 27 at 7:00 PM EST • No payment required • Seating is limited.
Get Your Signed Copy
$19.97 per signed copy, personally signed by Danise and shipped to you. Optional — attending the event is always free.
Frequently Asked Questions
It's 100% live on Zoom on Thursday, August 27 at 7:00 PM EST. Danise presents, reveals the book, and answers questions in real time — nothing is pre-recorded.
Business owners, entrepreneurs, leaders, and anyone on a customer-facing team who wants service and hospitality to become a real competitive advantage.
You'll see an instant confirmation on this page, and your Zoom link and reminders are sent to the email you registered with. Right after reserving, you can optionally order a signed copy of the book.
No. Reserving your seat is completely free — the signed copy is an optional add-on.
Signed copies of The Customer Is the HEART of Your Business are $19.97, and shipping details are collected at checkout.
Reserve anyway. We'll email you afterwards with highlights and details on how to get your signed copy.
Please do. Seating is limited, so ask each guest to reserve their own free seat so they get their own Zoom link.
One Evening.
One Signature. One Book.
Join Danise on August 27 at 7:00 PM to celebrate the launch of The Customer Is the HEART of Your Business. Signed copies $19.97.
RSVP Free for the Signing